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Brick and mortar business - Wikipedia, the free encyclopedia
Brick and mortar business. From Wikipedia, the free encyclopedia. Jump to: navigation, search ... the phrases brick(s) and mortar business are also used. ...
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Bricks and clicks - Wikipedia, the free encyclopedia
When a bricks and mortar firm goes online it is able to use ... Brick and mortar. Electronic business. Business model. Business-to-business electronic commerce ...
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This article is about the eCommerce concept. For brick and mortar construction see brickwork.

Brick and mortar can simply refer to any company which possesses a building for operations. The phrase can be a misnomer since not all buildings are physically constructed from bricks and mortar.

In the jargon of eCommerce, brick and mortar businesses are companies which have a physical presence (for example, a building made of bricks and mortar (masonry)) - which offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence (see online shop for comparison). An example would be the brick and mortar movie rental shop vis a vis the competition from the new online rental services offered by Netflix.

A comparable term in the United Kingdom is High Street shops, although the phrases brick(s) and mortar business are also used.

References